62%
Year-over-year acquisition growth
Rebuilt acquisition strategy and optimized channel performance at CrowdStreet.
CROWDSTREET DIGITAL MARKETING & GROWTH LEADERSHIPPORTLAND, OREGON · GLOBAL PERSPECTIVE
HELLO, I'M ENRIQUE CARBAJAL
Global
Growth
Marketer.
I build global demand generation and go-to-market programs that connect strategy, data, and AI to measurable business growth.
E
C
IDEAS → IMPACT / 001C
↗
15+ YEARS TURNING COMPLEXITY INTO OPPORTUNITYSCROLL TO EXPLORE ↓
01 / ABOUTTHE SHORT VERSION
Big-picture thinker.
Hands-on builder.
Great marketing shouldn't just look good on a dashboard. It should move the business forward.
I'm a digital marketing executive with more than 15 years of experience shaping go-to-market strategies, scaling acquisition, and building high-performing programs for enterprise technology and financial services companies.
From FICO and CrowdStreet to Fisher Investments and Umpqua Bank, my work sits at the intersection of strategy, data, technology, and people. I believe in asking better questions, moving with purpose, and making every investment count.
CONNECT ON LINKEDIN ↗02 / SELECTED IMPACTTHE NUMBERS TELL A STORY
Less noise.
More results.
A few outcomes from the work I'm proud to have led.
90%
Improvement in marketing efficiency
Prioritized conversion-focused investment through rigorous audience and channel testing.
CROWDSTREET45%
Increase in engagement
Developed an AI-powered, hyper-personalized video marketing strategy.
FICO105%
LinkedIn campaign ROI
Built B2B social and email nurture capabilities for the firm's 401(k) business.
FISHER INVESTMENTS03 / EXPERIENCEWHERE I'VE MADE AN IMPACT
A career built on
moving forward.
Enterprise scale. Growth-stage urgency. A consistent focus on business outcomes.
01
FICO
Director of Digital Marketing
Leading digital marketing strategy and integrated go-to-market programs across global markets. Aligning sales, product, and content teams; advancing ABM, analytics, and AI-powered personalization.
2021 — PRESENT ↗
02
CrowdStreet
Director, Lifecycle & Demand Marketing
Directed B2B and B2C acquisition, performance channels, and lifecycle programs, driving stronger growth and more efficient marketing investment.
2020 — 2021 ↗
03
Fisher Investments
Digital Marketing Director & Strategist
Built a digital growth roadmap for the firm's 401(k) business, connecting marketing technology, segmentation, and go-to-market strategy.
2015 — 2019 ↗
04
Umpqua Bank
Marketing Strategist, Corporate Banking
Led B2B positioning, acquisition programs, and marketing automation supporting corporate banking growth.
2012 — 2015 ↗
04 / EXPERTISEHOW I CREATE VALUE
Strategy is only
the beginning.
01
Demand generation & growth
Full-funnel acquisition, lifecycle strategy, pipeline optimization, and integrated campaigns.
02
Go-to-market leadership
Cross-functional launches, market positioning, segmentation, and global execution.
03
AI & marketing technology
Personalization, automation, analytics, Marketo, Salesforce, and smarter workflows.
04
Building teams & alignment
Developing high-performing teams and bringing sales, product, and marketing toward shared outcomes.
05 / CONTACTTHE NEXT CONVERSATION
HAVE AN INTERESTING CHALLENGE?
Let's make
something happen.
enrique@carbaj.al ↗PORTLAND, OREGON · OPEN TO CONNECTING GLOBALLY